The newest commercial banking entity in Saint Vincent, Bank of St. Vincent and the Grenadines Limited, launched formally on Monday, May 31st in the nation’s capital, Kingstown. The highly anticipated launch marks the official transformation of the former National Commercial Bank (NCB) into the newly branded bank. Bank of St. Vincent and the Grenadines has emerged from the acquisition of the former NCB by East Caribbean Financial Holding Company (ECFH), a regional financial services group headquartered in Saint Lucia.
Under the tag line, ‘The bank that gives me more’, Bank of St. Vincent and the Grenadines promises a suite of innovative financial products and services that are tailored to meet the needs of its individual and business customers. The bank is keen to emphasise its commitment to the local community which it serves and that its capacity to do so has been enhanced considerably by the financial strength and expertise of its parent company, ECFH. The highest standard of customer care and service is a top priority for Bank of St. Vincent and the Grenadines as it seeks to redefine the commercial banking landscape. The bank is poised to launch a major advertising campaign that includes television and radio commercials, billboards, brochures and other paraphernalia all in an effort to familiarize the public with its corporate identity and message.
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